THE Y IS CHANGING
You may have noticed that the Y is changing the way we present ourselves. For the first time in 43 years, we are unveiling a new brand strategy. The new strategy is designed to increase understanding of the impact we are making in the community, so that more people can take advantage of our unique capacity to foster lasting personal and social change.
Our community has needs, and the Y remains a central means to meeting them. We’ve always known that positive change only comes about when we invest in our children, our health and our neighbors. And that’s why we’re here. We have three areas of focus:
Youth Development, because young people need caring adults to provide support, guidance and encouragement as they grow.
Healthy Living, because wellness in spirit, mind and body strengthens our very being, and enhances our interactions with others.
Social Responsibility, because we truly are in this together, and together we can harness our individual strengths and bring about positive change around us.
So while we’ve changed our appearance to better reflect the work we do and the positive impact we make, we’re still supporting Greater Pittsfield in the same way we always have.
For those of you who are members, we thank you for your loyalty. For those of you who are considering joining the Y family, we hope you will recognize our local impact. We look forward to continuing to meet the needs of the people and families in Greater Pittsfield and, with your support, we will work to enrich more lives and more families, and strengthen the community around us for decades to come.
As always, we welcome your input. We invite you to share your thoughts with us.
